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Selected work

Projects, and the thinking behind them

Each case study covers the brief, the structure, the build and the search strategy. No invented numbers, just the work.

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Carpentry & construction · Central Coast, NSW
Shore Carpentry
Shore Carpentry is a carpentry business working across the Central Coast, taking on everything from decks and pergolas to renovations and fit-outs.
The brief was straightforward: a website that looks like the quality of the work, and that shows up when someone nearby searches for a carpenter.
- New website build
- Local SEO strategy
- Service pages
- Location and area pages
- Conversion-focused calls to action
- Quote and enquiry system
- Search visibility strategy
- Mobile optimisation
- Google Search optimisation
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Music & community platform · Sydney, NSW
The Scene Sydney
The Scene Sydney is a platform for Sydney's dance music industry and community: artists, venues, promoters, businesses and the people who follow them.
It needed to work as a real product, not a brochure site. Accounts, profiles, a directory, events and search all had to hold together.
- Full website and platform development
- Member profiles
- Industry directory
- Events
- Artist and business discovery
- User account functionality
- Admin functionality
- Search functionality
- SEO architecture
- Mobile-first user experience
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